Afterparty

For the new Pepe Jeans online store launching campaign during the summer of 2012 we organize a Grand Opening Party and launch the online store the morning after: completely wrecked, with hungover models and trashed clothes.

Since it was an online store, we organized the party right on the homepage, and for guests, we invited the models that usually pose in product grids, some of Pepe Jeans’ more iconic models, bloggers and djs. Even F1 driver Jaime Alguersuari came to the party.

All of the product cells were fully functional, so shoppers could still buy the clothes shown in each of them. The product displays maintained the afterparty look and if you bought some of those clothes during afterparty hours (from Thursday to Sunday between 5.am-7.am) you could get amazing discounts.