American Express has an aceptance of 90% in stores and shops in Costa Rica, but the perception is only of 70%. People are afraid of their cards not being accepted as a form of payment, and this makes a lot of AMEX not being placed or used.

To change this perception we demonstrated the actual coverage, creating a challenge: one person would travel Costa Rica from coast to coast, paying all that he needed only with an American Express.

Each time Warner paid for some product or service, a pre-arranged promo was automatically activated in the venue. The campaign website had all the information about this promo and the real time interactions of Warner during his journey.

The campaign was a huge success. Perception of coverage improved in 4%, which led to a surge of 250% in card enrollment. Furthermore, even not being our goal, 5% more stores and shops added American Express as a form of payment.