FUTBOLEROS

BBVA is the official sponsor of Spanish football league (LigaBBVA), but did not commercially profit this relationship to the fullest. They decided to launch a set of sponsorship-related financial products (bank account, cards, loyalty advergaming) and needed a campaign for them. Audience were football fans who would live their passion with more intensity thanks to the exclusive content and prizes BBVA provides.

We came up with a campaign only football fans would understand, based on Spanish terms with double meaning: one for everybody, and another one for football fans.