Audi Attitudes Safe Route

Parents have a bad time when their children go to school alone for the first time. They are worried about the danger that traffic represents through the streets, and are not sure that their kids will respect the lights and crossings. Audi has an initiative called Attitudes that advocated road safety awareness.

We made a smartphone app that helps children to go safely to school, and motivates them to follow road rules by using gamification and rewards. Parents recieve messages when their kids leave home and also when they arrive at school, and a warning only if they deviate a lot from the path.