Calvo asked us to create the summer pincodes promotion for their tuna cans. We sought to differentiate ourselves from the vast amount of existing promotions on food products in Spain, turning it into interactive content, fun and pretty. To achieve that, we turned the promotion into a shoot’em up game based on the story of the tuna that turned into a balloon.

We created a horizontal shoot ‘em up in which the tuna faced all kinds of enemies and obstacles armed only with its bubble shot. The game had eight levels, three types of shooting modes, a final boss, and also a hidden bonus level with extra lives.

The opening and the ending were 3D animations, while the game was coded in HTML5, so it ran on desktops, mobiles, and tablets. The characters and obstacles were illustrations that we transformed into sprites digitally, but in a traditional way (frame by frame in Photoshop), and afterwards animated in JavaScript.

We got an over 30% increase in sales relative to the client’s forecast. There was even a net increase in July’s sales compared to June’s in some products, when traditionally they suffer a steep decline due to the holidays.

There were over 220,000 visits to the Calvo site, 14,000 redeemed pincodes, and over 25,000 games played. The average user visiting time was over 3 minutes.