How to love a woman

Avon is trying to be a brand with a purpose, by supporting and creating campaigns for women rights. Valentine’s Day is a day full of love declarations. This contrasts with the terrible reality that women are suffering: gender violence.

That’s why we wanted to talk about Valentine’s Day but from different perspective, to asking a simple question to men: “Do you really know how to love a woman, because gender violence statistics say you’re not”.

We asked, a well known costa rican figure, Hanna Gabriels, former world boxing champion, to be the voice over of our Valentine’s video.