The Blindfold

BBVA asked us to make a video with two of their brand ambassadors: NBA stars Kevin Durant and James Harden. The roof of the BBVA building in Madrid downtown was available for the shooting, and both player were coming to attend the FIBA World Championship with the USA team.

In a last minute turn of events, Durant was not coming, and we had two days to come up with an idea that would make the most of both assets, while communicating the “anywhere banking” approach of the bank. The resulting video got to be the third most viral in Spain during 2014.