My Spare Boot

For the first time in the history of Costa Rica, its National Amputee Soccer Team qualified to the Amputee’s World Cup. Unfortunately, they didn’t have the economic resources to assist.

One way to raise funds is to sell things that you have left over.

That’s why we put on sale the soccer boots that they don’t use because of their condition. We collected 13 spare boots from the team’s players and put them on sale as collector’s items.

Each player sold its own spare boot through a video campaign. Every news and sports media covered our campaign. They invited the Amputee National Team to talk about “My Spare Boot”.

We made their participation possible with US$ 0 media budget.