Until there’s true equality, National Insurance Institute believes that in the International Women’s Day “there nothing to celebrate yet”. We must commemorate the fight for women’s rights and keep struggling for them.

As International Women’s Day concurred with an key date of the football tournament, it would compete for attention with it. We chose to enter the matches with our message. The idea: none of the narrators celebrated the goals as they usually do; they just announced them and told that, as long as the inequalities persist, there was nothing to celebrate yet on Women’s Day.

This campaign won the only Cannes Lion for Central America in 2017.